Performance Marketing Specialist (Metro Manila)

• Assists the team with the management of client accounts and projects.
• Offers insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based off data.
• Supports relationships with clients, establishing self and LEWIS pulse as an invaluable long-term partner for digital communications services.
• Coordinates communication with select clients, internal stakeholders and ensures deadlines and service agreements are adhered to.
• Participates in the business development process by supporting with pitch preparation and research.

• Assists team in developing paid digital strategies and plans across various online platforms that meets the clients’ objectives e.g. Meta, TikTok, programmatic, display, YouTube, SEM, LinkedIn.
• Conducts analysis or research on audience, keywords, past report/ benchmarks support the development of effective multi-channel digital campaigns.
• Prepares media diary - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timelines.
• Prepares ad tracking and/or serving tags; ensures required pixels are shared with client or team lead.
• Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, url, ad tracking are implemented accurately.
• Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals based on aligned frequency.
• Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance.
• Troubleshoots campaign problem areas, and suggests a course of action.
• Identifies growth and scale opportunities.
• Maintains accurate budget tracking, communicating potential under or overspends with account lead.
• Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team.

• Works with analytics team to ensure all data into reports, and dashboards are accurate and done timely.
• Develops campaign reports based off data extracted and draws observations on trends, performance insights and actionable recommendations to be applied to the next campaign
• Communicates campaign performance to internal and client stakeholders in a timely manner or upon request.

• Takes a proactive role in promoting the LEWIS brand, its work, identity, and values.
• Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
• Contributes and supports the continuous improvement of systems, practices and policies.
• Overall, is a guardian of best marketing practice.

• Experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.
• Confident in performance media activation; hands-on experience on self-service biddable platforms.
• Experience in using and/or knowledge of Google Analytics 4 is advantageous.
• Passionate about and engaged with the fast-changing world of performance and digital marketing.
• Keen interest in understanding client business issues and requirements and how you can support.
• Strong project management skills with an ability to plan and prioritise.
• Acute attention to detail, comfortable managing and analysing campaign data.
• Calmness under pressure and ability to be agile in managing and achieving tight deadlines.
• Proven competency in managing a varied workload.
• Ability to interact confidently with mid to senior internal and external (client) stakeholders.
• Creative thinking and an open-minded approach.

Team Lewis