Performance Marketing Specialist

Manila City, Metro Manila
Permanent
Full-time

15 days ago

THE OPPORTUNITYOur client is one of Australia's fastest-growing, purpose-driven fitness brands, recognised for delivering high-intensity, science-based group training that empowers members to feel stronger, healthier, and more confident. With multiple studios and a thriving, community-first culture, they are committed to making every workout the best hour of the day for their members.They are seeking a Performance Marketing Specialist with expertise in Meta and Google Ads to own and optimise the paid performance marketing strategy across multiple locations. This is a strategic and hands-on role for a results-driven marketer who thrives on data-led optimisation, creative testing, and building full-funnel campaigns that generate measurable business impact.This position requires full on-site work at our BGC office for the first 3-6 months, aligned with Australian business hours (6:00 AM to 3:00 PM PHT). Depending on performance, the role may transition to a hybrid work setup thereafter.KEY RESPONSIBILITIES

Manage and optimise multiple Meta and Google ad accounts with a combined monthly spend of $10K+.
Develop and refine avatar-specific messaging and creative to maximise engagement and conversions.
Maintain consistent lead generation of 20+ qualified leads per studio each week at ~$30 CPL or better.
Build, launch, and optimise high-converting landing pages using CRO and A/B testing principles.
Run full-funnel campaigns, including cold, warm, and hot audience retargeting.
Partner with in-house creative teams to produce effective ad visuals, copy, and formats.
Conduct daily performance reviews and implement rapid campaign optimisations.
Stay ahead of platform updates, ad policy changes, and emerging marketing trends.
Collaborate with sales and operations to ensure lead quality supports conversion goals.
Provide clear, data-driven performance reports segmented by funnel stage.

SKILLS, EXPERIENCE & QUALIFICATION

Proven success managing $10K+/month in paid media spend with measurable ROI.
Proficiency in Meta Ads Manager, Google Ads, GA4, and conversion tracking.
Strong understanding of funnel strategy, direct response marketing, and audience segmentation.
Experience building landing pages on ClickFunnels, Unbounce, Leadpages, or similar platforms.
Excellent analytical and communication skills, with the ability to turn data into actionable insights.

ASW OFFERS

Be part of a Great Place to Work® certified company that's going places! We're heading to Hong Kong this September for our exciting company trip, and we'd love for you to join the adventure.
Thrive in a dynamic, inclusive, and supportive culture that celebrates collaboration, diversity, and shared success across borders.
Enjoy competitive compensation that recognises your skills and contributions.
Work with global clients and stakeholders, gaining valuable international exposure.
Comprehensive medical benefits to support your well-being, covering your family member(s).
Generous paid leave entitlements, because life outside work matters too.
Exciting team outings, company events, and travel opportunities, like our annual overseas trips, unforgettable parties, and more.
Collaborate with colleagues across Malaysia, Vietnam, the Philippines, and Australia, expanding your global perspective.
Ongoing training and career development tailored to your role and the industry.

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