Strategic HubSpot Specialist
Smart Channel Pty Ltd
- Mandaluyong City, Metro Manila
- Permanent
- Full-time
- Strategic Guidance & Enablement: Act as the principal advisor to the Marketing and Sales teams. Guide leadership on HubSpot best practices, structural design for complex workflows, lead scoring models, and sales pipelines. Direct how campaigns and outreach efforts should be built to maximize ROI, rather than merely executing inbound requests.
- System Architecture & Configuration: Lead the strategic setup, configuration, and structural optimization of HubSpot (Marketing Hub, Sales Hub, and Service Hub) to align with long-term company goals and ensure a seamless, scalable user experience for internal teams.
- Reporting & Actionable Insights: Design and implement comprehensive reports and real-time dashboards. Track key performance indicators (KPIs), campaign ROI, and sales pipeline health, translating data into strategic recommendations and actionable insights for leadership.
- Monitoring & Continuous Improvement: Proactively monitor system performance, data hygiene, and user adoption. Identify bottlenecks in the sales and marketing funnels and prescribe system improvements or process pivots to boost conversion rates and operational efficiency.
- Cross-Functional Collaboration: Partner with the Marketing, Sales, and wider Technology teams to ensure HubSpot integrates smoothly with our broader tech stack (including NetSuite ERP and Shopify Plus), driving cross-departmental alignment.
- 3+ years of dedicated, hands-on experience as a HubSpot Specialist, Administrator, or RevOps professional.
- Deep expertise in HubSpot Marketing Hub, Sales Hub, and CRM functionalities.
- Proven track record of successfully setting up, optimizing, and guiding HubSpot strategies for scaling businesses.
- Strong understanding of digital marketing principles, sales pipeline management, and B2B/B2C lead generation workflows.
- Highly analytical mindset with extensive experience building custom reports, dashboards, and tracking core marketing/sales metrics.
- Excellent communication and stakeholder management skills, with the ability to advise senior leadership, translate business goals into technical solutions, and train internal users.
- Familiarity with maintaining data integrity and standardizing data entry processes.
- Active HubSpot Certifications (e.g., Marketing Software, Sales Software, RevOps, or Reporting).
- Experience integrating HubSpot with e-commerce platforms (Shopify Plus) or ERP systems (NetSuite).
- Previous experience operating within fast-paced e-commerce, manufacturing, or B2B/B2C technology sectors.