LOYALTY BUSINESS DEVELOPMENT AND CUSTOMER ENGAGEMENT OFFICER
Manila City, Metro Manila
Permanent
Full-time
5 days ago
The Loyalty Business Development and Customer Engagement Officer is responsible for strategizing, planning and executing demand generation and customer engagement programs to deliver program KPIs. Responsibilities Creates and sustains relationship with internal businesses of the bank, subsidiaries, affiliates and external partners in strategizing and executing programs and activities to support demand generation and increase revenue. Strategizes, develops and executes acquisition, customer engagement activities to drive customer growth, loyalty program participation rate, customer engagement, increase customer lifetime value and retention. Conducts financial analysis, due diligence studies and develop business cases to support program growth and target KPIs. Manages market and product research projects and create business growth plans that are aligned with bigger bank's goals. Contributes to program platform technology development and roadmap. Reports program performance to Head of Loyalty and Head of CRM & Loyalty on a regular basis. Provides recommendations and inputs to management and other stakeholders to improve the effectiveness of programs in delivering revenues, increasing profitability and retaining clients. Keeps abreast with trends and best practices in the industry, and applies/implements them in own operations. Qualifications College degree ideally in Business, Economics, Marketing, Entrepreneurship, Technology, or similar field. Must have at least 5 years experience in business development, sales or marketing in large organization. Knowledge of financial analysis and business case development. Knowledge of financial service industry and products. Show more Show less