Facebook Video Ads Specialist (Recruitment Agency)

Philippines
Permanent
Full-time

1 month ago
Apply easily

We are seeking a creative and data-driven Facebook Video Ads Specialist to manage and execute high-converting video ad campaigns tailored to attract job seekers and clients to our recruitment agency. The ideal candidate has a strong understanding of the recruitment funnel and knows how to capture attention quickly through engaging video content and strategic ad placements.Key Responsibilities:

Plan, design, and launch video ad campaigns on Facebook and Meta platforms targeting both job candidates and client leads
Write compelling ad copy and video scripts optimized for conversions
Create or repurpose short-form video content (UGC, testimonials, reels, etc.) that aligns with our agency’s goals
Optimize campaigns based on performance metrics (CTR, CPC, CPL, ROAS, etc.)
Set up audience targeting using Facebook Ads Manager (including retargeting, lookalikes, and custom audiences)
Conduct A/B testing on creatives, placements, and audience segments
Monitor and report weekly on campaign performance with actionable recommendations
Stay up to date with trends in recruitment advertising, social video, and Meta algorithms

Qualifications:

Proven experience running successful Facebook video ad campaigns
Proficiency in Meta Ads Manager
Strong video editing skills using tools like Canva, CapCut, Adobe Premiere, or similar
Excellent copywriting and storytelling abilities
Strong understanding of recruitment marketing or lead generation strategies
Ability to work independently, meet deadlines, and adapt quickly to feedback

Preferred:

Experience running ads specifically for recruitment agencies, staffing firms, or job boards
Familiarity with tracking tools (Meta Pixel, UTM tags, Google Analytics)
Graphic design background is a plus

How to Apply:Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to patrick.g@globalpacificsupport.com with the subject line "FB VA Specialist Application”. PLEASE ATTACH THE LINK OR SHORT VIDEO INTRODUCTION OF YOURSELF HIGHLIGHTING YOUR EXPERTISE AND EXPERIENCE.

Global Pacific Support