Sr. Digital Performance Marketing Specialist (Paid Media)

Metro Manila
Permanent
Full-time

2 months ago
Apply easily

Looking for Filipino (Philippines-based) candidatesJob Role: Sr. Digital Performance Marketing Specialist (Paid Media)Compensation range: $1,700 - $2,000 AUD/monthEngagement type: Independent ContractorWork Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.Who We Are: At Hunt St, we help Australian companies directly hire top 5% remote talent in the Philippines. You will be hired directly by the client, typically as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home.Who The Client Is:Our client is an Australian food and beverage company specialising in cold-pressed fruit and vegetable juices. Founded in the mid-2010s, the business produces high-quality products using cold-pressing and high-pressure processing techniques, supplying both retail and hospitality channels. With a growing presence across cafes, restaurants, and major retail outlets, the company is focused on quality, efficiency, and continued national growth.About the RoleWe are seeking a highly skilled Digital Performance Marketing Specialist based in the Philippines to manage, optimise, and scale our paid digital marketing efforts. This role will act as an extension of our internal team, owning day-to-day paid media execution while also adapting and producing performance-led content based on real-time campaign learnings.You will be responsible for driving measurable ROI through disciplined testing, optimisation, and performance reporting across paid channels.You will need to have experience in Klayvio, Shopify, Instapages and as these platforms are integrated with our landing page,email nurture flow and CRM systems.Key Responsibilities:Paid Media Management & Growth

Own and manage paid media accounts across Meta, Google, TikTok and other relevant platforms
Execute full-funnel paid media strategies focused on customer acquisition, retention and ROAS
SEO
Manage and optimise media budgets to maximise performance and efficiency
Scale campaigns based on data-led learnings and performance thresholds
Maintain account health through ongoing optimisation and maintenance

Testing, Learning & Optimisation

Run rapid-fire split testing (creative, audience, offers, hooks, formats)
Conduct measurement testing and attribution analysis
Analyse campaign performance and extract actionable insights
Validate new markets, audiences and products through structured testing frameworks
Pressure-test campaigns before scaling spend

Performance-Led Content Creation & Editing

Create, edit and iterate paid ad content based on performance insights
Adapt creative quickly in response to winning hooks, formats and messaging
Edit short-form video ads (Reels, TikTok, Stories) using supplied or self-sourced assets
Repurpose existing content into multiple paid-friendly formats
Collaborate with internal teams to brief new creative based on data-driven learnings
Maintain a strong understanding of platform-specific best practices for paid creative

Ad Tech, Tracking & Measurement

Review and maintain ad tech stack and tracking infrastructure
Support API integrations, pixel setup and conversion tracking
Identify gaps in measurement and recommend improvements
Ensure clean data flow and accurate reporting across platforms

Insights, Reporting & Performance Tracking

Track and report on KPIs and performance goals
Deliver clear campaign learnings and insights
Prepare monthly performance summaries and WIPs (Work in Progress)
Support quarterly business reviews (QBRs) with insights and recommendations
Identify account diversification and new digital growth opportunities

Collaboration & Communication

Work closely with internal stakeholders and external partners
Participate in Slack or WhatsApp communication threads for fast collaboration
Proactively surface performance risks, opportunities and recommendations
Coordinate with creative, content and strategy resources where required

RequirementsRequired Skills and Qualifications:Paid Media & Performance

3–5+ years experience managing paid media accounts
Strong hands-on experience with Meta Ads Manager and Google Ads (TikTok a bonus)
Experience with

, Klayvio, Shopify and Instapages * Proven ability to manage and scale ad spend profitably

Experience running structured testing and optimisation programs
Strong understanding of attribution, tracking and performance measurement

Content & Creative Execution

Experience creating and editing short-form paid ad content
Confident using tools such as CapCut, Premiere Pro, Canva or similar
Strong understanding of what makes high-performing paid creative
Ability to translate data insights into creative direction and execution
Comfortable working with UGC-style, lo-fi and performance-first content

Analytical & Strategic Skills

Strong analytical mindset with the ability to turn data into action
Experience managing KPIs, ROAS, CPA, CAC and LTV-based metrics
Comfortable working with budgets and scaling performance responsibly
Ability to identify growth levers beyond paid media

Communication & Work Style

Excellent written and verbal English communication skills
Proactive, self-managed and outcome-driven
Comfortable working with minimal supervision
Strong documentation and reporting habits
Experience working with international clients or teams preferred

Nice to Have

Experience working with premium brands, FMCG or eCommerce
Familiarity with GA4, Looker Studio or similar reporting tools
Experience managing multiple ad accounts or regions
Prior agency or growth-focused environment experience

Why Join Us

Long-term role with a growing, ambitious brand
High level of ownership across performance and creative
Opportunity to directly influence both strategy and execution
Clear growth pathway as the digital

Work Arrangement & Expectations:This is a remote role that will be set up as an independent contractor engagement.To ensure alignment and transparency, successful candidates will be expected to:

Disclose any existing ongoing roles or client work
Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

Hunt St