Digital Marketing Specialist

• Plan, execute, and optimize performance marketing campaigns for clients across various channels, including paid search, display, social media, and affiliate marketing.
• Monitor and analyze campaign performance, providing clients with regular reports and actionable insights to improve results.
• Collaborate with the creative team to develop compelling ad creatives that drive conversions.
• Conduct A/B testing to identify the most effective strategies and tactics for user acquisition and retention.
• Manage and allocate marketing budgets efficiently to maximize ROI and achieve KPIs.
• Utilize data analytics tools to track and measure the effectiveness of campaigns, making data-driven decisions to enhance performance.
• Stay up-to-date with the latest trends and best practices in performance marketing to ensure the brand remains competitive in the market.
• Work closely with the product and marketing team to ensure seamless integration of marketing initiatives with the overall user experience.
• Develop and maintain strong relationships with external partners, including ad networks, agencies, and affiliates.
• Assist with ad hoc projects from across the marketing team

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