Digital Marketing Specialist (SEM)

• Develop and implement SEM strategies, including vendor coordination.
• Set up, monitor, and optimize paid search campaigns to enhance performance.
• Analyze campaign data, track key metrics, and provide actionable insights.
• Create detailed creative briefs for SEM ad assets, ensuring alignment with campaign goals.
• Plan and strategize social media ad campaigns per brand, defining target audiences and objectives.
• Monitor social media ad performance, analyzing key metrics like CTR, ROAS, and conversions.
• Track and assess the quality and conversion rates of leads from digital ads.

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