About FWD Group FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. For more information, please visit About FWD Life Philippines FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively. For more information, please visit fwd.com.ph . 1 Statistics Life 2022 Based on Paid-Up Capital 2 Statistics Life 2022 Based on New Business Annual Premium Equivalent Job Purpose: The CRM Campaigns Associate Manager will build, execute, and manage campaign initiatives to generate and push leads down the conversion funnel. This role will be responsible in overseeing the leads generated from various marketing sources are nurtured, referred to respective conversion touchpoints, and converted to ensure impact of campaigns to customer lifetime value. Key Responsibilities: CRM Campaign Management Build and execute end-to-end leads and CRM campaigns to drive marketing leads generation, leads nurture, acquisition and repurchase conversions. Establish and report campaign measurement - development of campaign metrics, lead generation dashboards, monitoring and adjusting as required. Supports the development of goals to deliver improved open rates, click through rates and YoY increases in profitability from CRM campaigns Work closely with data science, distribution partners and third-party vendors to build and implement CRM campaigns to include email, SMS, etc. Quality control and testing of customer contact rules prior to each CRM campaign activation (email send, other output) Leads Management Establish/utilize leads management platform to ensure monitoring of lead status from capture to conversion, unlock conversion opportunities with sales channels, report initiative performance Implement (and iterate as needed) leads assignment rules for referral to the sales teams Manage marketing opt-outs, able to handle manual opt-out requests at times Handle CRM database cleansing activities in collaboration with various stakeholders to ensure lead information accuracy for every contact in the database Distribution Management and Analytics and Reporting Working with the Distribution Channel in ensuring that objectives are agreed upon, provide analysis and recommendation on the campaigns and cascade timely and actionable reports as agreed with the channels. Requirements: Bachelor's degree holder Minimum of 5 solid years managing CRM campaigns, leads management, and digital marketing. Must be able to showcase the work and take the team through the platforms that he/she is an expert on. Must be willing to work in BGC, Taguig Technical Competencies/Skills: Understand database management fundamentals and principles of data segmentation and targeting Familiar with a CRM database and marketing automation platform preferably Salesforce Proficient in full Microsoft Officer suite - intermediate level in Excel, comfortable in using SUMIF, LOOKUP, and pivot tables Excellent presentation skills Strong analytical skills and data-driven thinking Fun, energetic and oozing with creativity Privacy Notice Your privacy is a priority for FWD. The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice. FWD has partnered with Talocity Instasolutions Private Limited ('Talocity') to manage the initial filtering of candidate's profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform. The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to . When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process. Shortlisted candidates will then be contacted by FWD for the face-to-face interview.