Marketing Automation and CRM Associate Manager

Taguig City, Metro Manila
Permanent
Full-time

1 month ago

About FWD GroupFWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 1828.For more information, please visitAbout FWD Life PhilippinesFWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.For more information, please visit fwd.com.ph.1
Statistics
Life
2022
Based on Paid-Up Capital2
Statistics
Life
2022
Based on New Business Annual Premium Equivalent The Marketing Automation and CRM Lead is responsible for the configuration and execution of campaigns via Salesforce Marketing Cloud. This role will also be highly involved in CRM campaign design, implementation, and performance monitoring.

Take charge in system administration, profile, and user management. Gather campaign requirements from stakeholders and lead the campaign solution and journey design.
Configure and monitor CRM campaigns across email, social, web, and advise optimization opportunities based on campaign objectives.
Build automation requirements for campaigns and BAU processes (including but not limited to) report dashboards, opt-in/out management, etc.
Prepare and communicate campaign outcomes and make recommendations to the business.
Manage development and integration projects as administrator of Salesforce platforms.
Maximize the business value of marketing automation platforms.
Build / enhance integration between Sales Cloud, Marketing Cloud, and other institutional platforms in FWD.
Stakeholder management and alignment on requirements, roadmap, projects, and proof-of-concepts.

Privacy NoticeYour privacy is a priority for FWD. The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.FWD has partnered with Talocity Instasolutions Private Limited (“Talocity”) to manage the initial filtering of candidate’s profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform. The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to .When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process. Shortlisted candidates will then be contacted by FWD for the face-to-face interview.

FWD Group

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