Sales & Applications Specialist, Refractive

• Provide customers with product information, training, and application support for refractive devices and workflows.
• Conduct product demos, presentations, and in-services.
• Create new business by converting competitors' users and developing new refractive surgeons.
• Identify and build relationships with potential Key Opinion Leaders (KOLs) for local and regional symposiums.
• Develop and implement action plans to achieve the annual sales budget.
• Negotiate terms of agreements and close sales deals.
• Work towards achieving monthly sales targets and KPIs.
• Maintain and develop long-term relationships with new and existing customers.
• Groom and develop junior surgeons to become product users.
• Monitor and report on competitors' activities, new product launches, market shares, and pricing.
• Provide clinical and technical training and support to surgeons and staff in the Philippines.
• Participate in meetings and support surgeons and staff at trade shows.
• Collaborate with sales counterparts to provide continuous customer support.
• Support new surgeons in the Operating Theater (OT), build confidence in procedures, and increase procedure adoption.
• Engage with low-volume users to understand challenges and drive conversion rates and procedure adaptation.
• Plan and execute workshops/talks for continuous education on refractive devices and workflows.
• Act as a practice development consultant to refractive practices, assessing clinic workflows and identifying growth opportunities.
• Ensure the practice development program aligns with Southeast Asia guidelines and is implemented effectively.
• Assist customers in increasing consumables utilization and achieving business efficiency.
• Train practice staff on development topics like marketing, customer service, and performance improvement.
• Analyze digital marketing campaigns and provide recommendations to clinics for business growth.
• Identify trends, insights, and optimize clinic performance based on data.
• Provide training and foster good working relationships within practices.
• Guide and manage the execution of the practice development program in the country.
• Engage with newer doctors in the OT, providing application support and driving procedure conversion rates.
• Conduct market and competitor analysis on the refractive market in the Philippines.

• Bachelor's degree in Nursing, Optometry, Business Administration, Marketing, or any related field
• At least 5 years of relevant experience in Application / Sales / Business Development / Clinical practice in the Surgical Ophthalmology equipment or Consumables products
• Experience with Ophthalmology Surgical equipment in Phacoemulsification system and IOLs highly desirable
• Excellent communication and negotiation skills
• Demonstrates initiative through problem-solving and system thinking
• High customer orientation with the ability to work independently with minimal supervision to follow through objectives
• Demonstrates flexibility in operational style to meet job and customer requirements
• Willingness to do field work and travel as necessary

Monroe Consulting