Digital Marketing & Business Planning Senior Associate
Philippines
Permanent
Full-time
29 days ago
Role: Leveraging data analytics to guide key decision-makers for both marketing and sales in designing efficient business practices and policies Duties: Digital Marketing Lead Management o Maintain the marketing leads database, forward the leads to the appropriate sales channel in a timely manner, and monitor the statuses of all leads from cold leads to closed sales. Digital Channels o Manage our company's social media pages for sales inquiries and customer concerns. o Conceptualize social media content for the marketing creatives team o Manage the content on our company website o Execute digital leads nurturing and remarketing campaigns Marketing Analytics o Monitor social media ad campaign metrics and ensure optimization by communicating regularly with ad agencies Business Planning & Special Projects Market Research o Create customer profiles from sales data and present to relevant stakeholders o Gather data on the Philippine economy and real estate industry to be used for sales presentation materials o Monitor competitor activities and report any relevant activities to management o Conduct research on the overseas Filipino community to create data-driven marketing initiatives Operations Research o Deliver research and analytics reports on the organization's operational efficiency to guide management in designing sales practices and policies Preferred education: Industrial Engineering/Management Engineering/Business Administration/Marketing Skills/experience needed: Microsoft Office (Intermediate Excel), Data Analytics, Market Research, Social Media Management Show more Show less