Digital Marketing Lead (Offsite)

  • Manila City, Metro Manila
  • Permanent
  • Full-time
  • 1 day ago
Job Description: The Offsite Solutions team drives seller adoption of off-platform marketing solutions including Meta Ads, Google Ads, TikTok Ads, and other external traffic channels. As Offsite Solutions Senior Associate, you will own the execution and scaling of seller-facing programs designed to increase offsite traffic and drive measurable ROI. Design and execute initiatives to grow seller-driven traffic through adoption of different off-platform ads channels Act as the subject matter expert for campaign strategy, execution, tracking, and measurement Drive strong ROAS by analyzing campaign performance and providing optimization strategies to sellers Lead communication with internal stakeholders (KAMs, RMs) to ensure sellers are aligned with new programs, feature rollouts, and best practices Manage the full offsite marketing operations workflow, from planning to reporting with cross-functional coordination Monitor industry trends and continuously propose improvements to strengthen offsite performance Build dashboards and reports to track program impact and extract actionable insights to drive results Requirements: Bachelor's degree in Marketing, Business, or related field 7+ years in digital or performance marketing, preferably in eCommerce or agency settings Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms Strong analytical skills proficiency in Excel and experience working with datasets to drive decisions Proven ability to work independently and navigate cross-functional teams Excellent communication and presentation skills with the ability to translate technical insights into business impact Highly organized, detail-oriented and adaptable in fast-paced environments Data-driven mindset with a strong focus on performance and results

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