Digital Content Specialist

• Develop content strategy aligned with short-term and long-term marketing targets
• Create and publish engaging content
• Edit, proofread and improve writers posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Stay up-to-date with developments and generate new ideas to draw audiences attention

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