Digital Marketing Specialist (Performance + Content + Social)

Makati City, Metro Manila
Permanent
Full-time

3 days ago
Apply easily

Who are we seeking?A dynamic, full-stack digital marketer who goes beyond simply “running campaigns” to fuel growth across multiple channels.You thrive on building, testing, and optimizing strategies across performance marketing, content, and social media—with a deep commitment to owning results.If you’re passionate about scaling projects from 0→10, blending creativity with data-driven insights, and witnessing your efforts directly drive business success—this opportunity is tailor-made for you.About UsA fast-growing financial technology and advisory firm specializing in distressed consumer credit and subprime segments across the Asia-Pacific region.In the Philippines, the company delivers structured financial solutions including:

Debt Restructuring
Loan Consolidation
Refinancing Programs
Mediation & Negotiation Advisory

Their mission is to help financially distressed borrowers transition into sustainable repayment programs through disciplined, results-driven advisory sales.What will you do?The Digital Marketing Specialist will own end-to-end digital growth across performance marketing, SEO/content, social media, and affiliate partnerships.This is a hands-on individual contributor role, working closely with the Indonesia team. It is expected to evolve into a leadership role (Head of Growth) based on performance.Channel Focus:

Performance Marketing (25%)
SEO, Content & GEO (40%)
Social Media (35%)
Affiliate Marketing (split with Country Lead)

1. Performance Marketing (Paid Acquisition – 25%)

Manage campaigns across Meta, Google Ads, and TikTok
Optimize full funnel: creatives, audiences, budgets, and conversions
Improve CAC, lead quality, and conversion rates
Run A/B tests and structured experiments
Work with attribution tools (e.g., Appsflyer)

Expectation: Own scalable acquisition and performance—not just execution.2. SEO, Content & GEO (AI-Led Growth – 40%)

Build and execute an SEO strategy focused on:

High-intent financial keywords
Debt consolidation, restructuring, refinancing, and credit education
Create conversion-focused content (blogs, landing pages, educational assets)
Leverage AI tools:

GPT / Gemini / Claude
AI-assisted content generation and refinement
Programmatic SEO where applicable
Optimize for GEO (Generative Engine Optimization):

Ensure FLIN surfaces in AI-driven search responses
Structure content for LLM discoverability
Balance speed vs quality in content production

Expectation: Content should drive conversions, not just traffic.3. Social Media Strategy & Execution (35%)

Manage presence across Facebook, Instagram, and TikTok
Create content that educates, builds trust, and generates leads
Produce short-form videos, storytelling content, and financial education posts
Collaborate with design/video teams or execute independently when needed
Track and improve:

Engagement rates
Follower growth
Lead generation from social channels

4. Affiliate & Partnership Marketing

Identify and onboard affiliate partners:

Financial influencers
Lead generators
Digital publishers
Design and manage performance-based partnerships
Track ROI and optimize partner performance
Build scalable affiliate acquisition channels

5. Experimentation & Growth

Launch and test new campaigns and channels
Run experiments to identify growth opportunities
Iterate quickly and optimize based on results

6. Leadership Path

Based on performance, this role can grow into Head of Growth, with responsibilities including team building, playbook development, and scaling marketing operations.

RequirementsHard Skills:

Must: Hands-on experience with Meta Ads, Google Ads, and TikTok Ads
Must: Strong experience across performance marketing, SEO/content, and social media (blended role)
Experience with attribution tools (e.g., Appsflyer or equivalent)
Proficiency in SEO tools such as Ahrefs, SEMrush, and Google Search Console
Experience managing full-funnel campaigns and optimizing CAC, conversion rates, and ROI
Working knowledge of AI tools (GPT, Gemini, Claude)
Familiarity with CMS platforms and content publishing systems
Experience using analytics tools such as Google Analytics and CRM dashboards

Soft Skills:

Strong analytical and data-driven mindset
Creative thinking with strong execution ability
High ownership and accountability
Ability to balance performance marketing and brand-building
Structured thinking with fast execution
Curiosity for new tools, channels, and growth opportunities

Experience:

5–7 years of experience in digital marketing or growth roles
Experience across performance marketing, content, and social media is required
Background in digital marketing agencies or fintech/startup environments is preferred
Must have experience working in 0→10 growth environments

BenefitsWhat’s in store for you?An opportunity to build, scale, and optimize end-to-end digital growth while progressing toward a Head of Growth role.Remuneration

Competitive base salary

Performance-based incentives

Benefits

Opportunity to own and scale multiple growth channels
High-visibility role with direct access to leadership
Exposure to AI-driven marketing and modern growth strategies
Clear career progression path into a Head of Growth role
Work in a high-impact fintech environment solving real financial problems
Merit-based culture focused on execution and results

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