Marketing Director (B2B)

• Define and implement a multi-year vision for Marketing Operations, Revenue Operations, and Data & Analytics practice.
• Guide the expansion of the team from 400 to 1,000 consultants through capability growth, geographic diversification, and portfolio evolution.
• Introduce and strengthen the operating model for sub-practices, competency architecture, and career pathways.
• Establish a culture of inclusivity, collaboration, and accountability while serving as a role model for the team.

• Drive financial performance by meeting or exceeding revenue, margin, and contribution targets.
• Optimize utilization, workforce planning, and pyramid management to ensure sustainable growth.
• Design pricing, packaging, and delivery models to improve profitability and operational efficiency.
• Monitor and govern strategic investments in hiring, capability building, and business initiatives.

• Collaborate with Sales and Solutions teams to define priority product offerings that meet evolving market demands.
• Generate scalable service solutions and repeatable delivery processes aligned with business growth goals.
• Ensure synchronization among pipeline development, workforce capacity, and skills demand.
• Act as an executive sponsor for key strategic accounts and complex client pursuits.

• Establish and implement robust delivery standards, methodologies, and quality governance.
• Drive consistent adoption of value realization frameworks that maximize client success.
• Oversee deliverable quality through performance metrics and client feedback mechanisms.
• Resolve escalated issues from high-impact or high-risk engagements.

• Design and execute a comprehensive workforce strategy encompassing hiring, internal mobility, and skill-building initiatives.
• Build a multi-channel recruitment model aligned with strategic growth requirements.
• Establish clear organizational structures, career pathways, role definitions, and leadership succession planning.
• Prioritize diversity, equity, and inclusion efforts in talent acquisition and developmental opportunities.

• Design a learning architecture that supports career growth for consultants at all levels.
• Develop structured upskilling initiatives in marketing technology, RevOps, and data analytics.
• Introduce certification programs, apprenticeships, and on-the-job training models to improve billable readiness.
• Continuously measure capability advancement and time-to-productivity metrics.

• Lead, mentor, and develop a geographically distributed leadership team.
• Embed a high-performance culture that emphasizes accountability, coaching, measurable goals, and recognition.
• Act as a visionary and dynamic communicator, instilling alignment towards the organization's mission and direction.
• Foster a collaborative and inclusive workplace that promotes the exchange of ideas and diversity of thought.

• Deep experience in Marketing Technology, Marketing Operations, Revenue Operations, or Data & Analytics consulting.
• Strong capability in building, scaling, and managing consulting services or practices.
• B2B Marketing expertise essential

• Proven experience leading multi-layered organizations (minimum 200+ staff, 400+ preferred).
• Success in applying structured systems to scale organizations effectively.

• In-depth knowledge of utilization, realization, gross margin, contribution margin, and capacity planning.
• Proficiency in managing organizational structures, workforce pyramids, and dynamic staffing needs.

• Track record of developing talent pipelines and recruitment strategies for specialist consulting roles.
• Proven success in creating and executing impactful learning programs and succession plans.

• Expertise aligning organizational capabilities with client needs and market opportunities.
• Demonstrable success in executive-level client relations and leadership of large portfolio accounts.

• Practice building and scaled operational strategies.
• Financial planning and performance metrics.
• Change management and workforce capacity planning.
• Talent and capability development initiatives.
• Highly effective executive communication and interpersonal influence skills.

• Monitor key financial metrics such as revenue, gross margin, and utilization for the practice.
• Partner with Sales and Solutions on key proposals and client engagements.
• Oversee talent acquisition initiatives and work closely with HR on DEI-driven hiring strategies.
• Spearhead the development of scalable productized service offerings for B2B markets.
• Navigate escalations and provide strategic guidance for complex delivery projects.
• Lead executive leadership and practice-wide meetings, ensuring alignment and motivation across global teams.
• Track progress on delivery excellence and client satisfaction metrics.
• Engage as a thought leader in the Marketing and Data Analytics industry by representing the organization at key industry events and forums.
• Encourage a thriving organizational culture through coaching, mentorship, and community-building activities.

Curran Daly & Associates