Lead - Business Analyst (Social Media)

• Analyze social media data to measure performance, engagement, audience behavior, and campaign effectiveness.
• Develop dashboards and reports to track key social media KPIs, trends, and competitive benchmarks.
• Provide insights and recommendations to optimize content strategy, ad campaigns, and audience targeting.
• Identify emerging trends and opportunities in the social media landscape.

• Use advanced analytics tools to collect, process, and interpret large datasets from various social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).
• Conduct A/B testing and sentiment analysis to evaluate content performance.
• Predict and model user behavior to enhance engagement and retention strategies.

• Lead and mentor a team of business analysts, ensuring high-quality data analysis and reporting.
• Work closely with marketing, content, and product teams to align data insights with business objectives.
• Act as a key liaison between analytics, marketing, and senior management to drive data-driven strategies.

• Develop and automate reporting systems for efficient data tracking and real-time insights.
• Optimize social media listening and analytics tools for enhanced performance measurement.
• Recommend improvements in social media algorithms and campaign structures based on data findings.

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