Marketing Analyst

Manila City, Metro Manila
Permanent
Full-time

30 days ago

Monroe Consulting Group Philippines is recruiting on behalf of a leading multinational company in the entertainment and leisure industry with operations across the Asia Pacific region. Our client is seeking a highly analytical and data-driven Marketing Analyst to support the Group Marketing team in driving insights-based strategies and optimizing the guest experience across digital touchpoints.Job Summary:The Marketing Analyst will play a key role in evaluating marketing initiatives and digital campaign performance, identifying trends and opportunities through data, and delivering actionable insights to support business growth. The ideal candidate has strong technical skills in data analysis and reporting, a solid understanding of digital marketing channels, and the ability to work both independently and cross-functionally in a fast-paced environment.Key Responsibilities:

Track, report, and analyze the performance of marketing and business initiatives
Develop and automate regular reporting dashboards using tools such as Google Analytics, Looker Studio, and Excel
Evaluate customer behavior and provide recommendations to enhance the digital guest experience
Conduct market, competitor, and benchmarking research to identify strategic opportunities
Translate complex data findings into clear, concise visual and written presentations
Forecast trends and provide recommendations for optimization across marketing channels (e.g., SEO, SEM, social media, email)
Champion tracking implementation across all digital platforms and ensure data accuracy
Serve as the primary point of contact for analytics-related queries from internal stakeholders
Design and execute research methods including surveys to gather customer insights

Qualifications:

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field
At least 2 years of experience in marketing analytics, business intelligence, or related roles
Strong proficiency in Google Analytics, Looker Studio, and Microsoft Excel
Familiarity with CRM/CDP platforms; experience with Firebase and Apple App Console is a plus
Knowledge of key digital marketing metrics and campaign evaluation across multiple channels
Experience using data visualization tools such as Power BI or Tableau is a plus
Excellent problem-solving, communication, and presentation skills
Detail-oriented, with the ability to manage multiple tasks in a fast-paced environment
Self-starter with a collaborative and entrepreneurial mindset

Preferred Attributes:

Analytical and results-oriented
Highly organized and attentive to detail
Strong interpersonal and communication skills
Proactive and resourceful
Team-oriented, with a guest-first mindset

Monroe Consulting

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