Marketing Automation Specialist (Marketo)

Grundfos

Pasig City, Metro Manila
Permanent
Full-time

14 days ago

Hybrid- Ortigas, PasigAre you looking for new job opportunities where you are expected to boost marketing efficiency and customer engagement? This is through automated campaigns, improving conversions and supporting the company's marketing goals with data-driven strategies.What is the Job all about?The Marketing Automation Specialist will cover automation set up and integration. You will establish and integrate together with Digital Marketing Excellence team and all regional Marketing automation specialists, the automation workflows in Sprinklr and Marketo, setting the foundation for automated marketing efforts. Define initial setup parameters, integration points, and workflow designs.This role will be directly reporting to the Regional Marketing Manager in Europe supported by a local Team Lead and to be based in Ortigas, Pasig City.Your main responsibilities:

Strategy Development and Implementation - Develop together with Digital marketing excellence team and all regional Marketing automation specialists a comprehensive automation strategy that aligns with the company's marketing goals. Decide on segmentation, targeting, and positioning strategies for automated campaigns.
Training and Adoption - Support the training efforts for the Europe marketing team on the use and best practices of Sprinklr and Marketo. Create training materials and conduct sessions to ensure widespread adoption.
Performance Monitoring and Optimization - Continuously monitor automation performance and make data-driven decisions to optimize workflows and campaigns. Adjust and refine automation strategies based on performance metrics.
Lead Management - Implement and monitor lead generation and nurturing processes within the automation platforms. Decide on the criteria for lead scoring and routing to ensure effective lead management.
Cross-functional Collaboration - Work with IT, Europe campaign driver team, and local marketing to ensure automation tools are integrated and aligned with overall business processes. Initiate and supervise cross-functional projects related to marketing automation.

Your background:

Master or Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
Certifications in Marketing Automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
Proficiency with marketing automation tools and CRM systems (e.g., Marketo, SAP CRM).
Strong analytical skills and familiarity with data analysis tools (e.g., Adobe Analytics, Google Analytics, Microsoft Power BI).
Knowledge of email marketing, lead nurturing, and digital marketing strategies.
Understanding of the regulatory & compliance environment in Europe is beneficial but not mandatory.
Good communication skills and the ability to collaborate effectively with both technical and non-technical teams.

What's in it for you?Whether it's developing skills or advancing your expertise even further, we'll support you with continuous learning and development opportunities, to help discuss and steer your long-term Grundfos career path. You'll be welcomed from day one into an inclusive, trusting environment guided by .

Development opportunities in an international environment
People- and value-focused organization culture
Social-, team and sport events
Training opportunities

Do you want to learn more?If this job sounds appealing, please send your resume and cover letter by clicking “Apply”.To dig deeper into the Grundfos universe, follow us on or , and to get to know some of your future colleagues and why they love working at Grundfos, check outWe look forward to hearing from you.About Grundfos
Grundfos is one of the world’s leading water technology companies with more than 19.000 employees in 60+ countries all over the world. Our skills commit us to pioneering solutions to the world’s water and climate challenges and improve the quality of life for people. We dare to do things that others cannot or dare not do, as we believe innovation is not only a business opportunity, but an obligation. And what really matters to us is not short term profit, but the impact we make. By becoming part of our united powerful team, you too can drive this change no matter your role.An inclusive team
If you like the look of this job and know you can bring your skills to contribute to our purpose, please apply. We need and welcome professional people from all corners – however you identify and whatever your background is.

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