Marketing Automation Specialist (Philippines)
Sophos
- Makati City, Metro Manila
- Permanent
- Full-time
- Perform regular data loading, ensuring accuracy in lead databases.
- Proactively troubleshoot and resolve data-related issues promptly.
- Optimize lead lists for precision in campaign targeting and segmentation.
- Ensure strict compliance with data governance policies.
- Conduct regular audits to identify and rectify data inconsistencies.
- Collaborate with cross-functional teams to continually enhance overall data quality.
- Lead efforts to maintain database health and data quality and troubleshoot marketing automation issues.
for seamless data integration.Analysis and Reporting: * Leverage PowerBI and other cutting-edge analytics tools to generate insightful data quality reports.Collaboration: * Work closely with marketing, sales, and relevant teams to align lead management strategies with organizational goals.
- Collaborate with IT to integrate and optimize lead management systems.
- Propose and drive improvements to enhance overall efficiency in the lead management process.
- Bachelor's degree in computer science or a related field.
- Proven B2B experience as a Lead Management Specialist or similar role.
- Tech savviness - In-depth knowledge and hands-on experience of Eloqua and proficiency in relevant tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and collaboration skills.
- Detail-oriented mindset with a keen focus on data accuracy and integrity.