Role: Cold Caller Hours: 8am - 5pm Mountain Standard Time Hourly Wage: $7 - $9 USD per hour Lago is on a mission to build a world-class outbound sales engine - and we're looking for driven, sharp, and ambitious Cold Callers (Sales Development Representatives) to help us get there. This isn't your average cold calling job. You'll be prospecting with purpose - sparking real conversations, uncovering digital marketing needs, and booking qualified appointments that our Account Executives can close. Forget robotic scripts - we're looking for strategic communicators who think on their feet, understand the digital landscape, and know how to turn curiosity into conversions. If you&aposre energized by performance targets, thrive in fast-paced environments, and want to grow in a company that rewards results, this is your stage. Responsibilities Conduct high-volume outbound cold calls to U.S.-based prospects Diagnose potential clients' digital marketing needs and propose relevant service pathways Set a minimum of 1 qualified appointment per business day with a target of 10-15 per 3-week ramp-up period Perform independent research to better understand client industries and pain points Log activity and results in CRM (Apollo) Collaborate with team members, including Senior SDRs, for training and continuous performance improvement Participate in daily check-ins and team standups Requirements Proven experience in cold calling, outbound sales, or B2B lead generation Strong communication skills in English with neutral to minimal accent Understanding of digital marketing concepts: SEO, Google Ads, Local Service Ads, and basic web principles Ability to adapt talk tracks and think critically - no rigid scripts Comfortable receiving and implementing feedback Self-starter with a strong work ethic and accountability Stable internet connection, quality headset, and backup power preferred Preferred Qualifications Experience working in or selling performance digital marketing services Background in Google services or experience working with SEO, PPC, or Meta ads Prior use of tools like Apollo, HubSpot, or similar CRMs Compensation & Performance Structure Competitive hourly rate based on skill and experience (starting at $7/hr) Activity-Based Bonuses and Performance-Based Commission on top of base pay 3-Week Probationary Period with clear performance benchmarks: Must hit 10-15 appointments in the first 15 business days to pass probation Ongoing evaluation using scorecards and call metrics via Apollo dashboard Benefits Remote Work: Work from anywhere-our team is global, and we value work-life balance. Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us. Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. Show more Show less