Amazon PPC Specialist
- Makati City, Metro Manila
- Permanent
- Full-time
As an Amazon PPC Specialist, you will drive the aggressive scaling of our Amazon advertising efforts for a rapidly growing personal care, health, and beauty company. Currently maintaining excellent performance metrics (20% ACOS non-branded, 10% ACOS branded), you'll take our advertising to the next level while maintaining profitability and driving significant revenue growth.Working directly with the founder and collaborating with our established Colombia-based team of 57+ people, you'll own the strategic expansion of our Amazon advertising as we scale our Amazon presence alongside our dominant DTC channel (currently 70% of sales). This is a high-impact role where your expertise will directly contribute to our international expansion and revenue growth.Role Overview:We are seeking a full expert in Amazon PPC management and SEO who can take ownership of scaling our advertising efforts. You'll work with advanced PPC software, optimize campaigns across multiple product lines in the health and beauty space, and drive measurable results in a fast-paced, growth-focused environment. This isn't a beginner role, we need someone who can hit the ground running and deliver expert-level performance from day one.Key Responsibilities:Strategic PPC Campaign Management:
- Develop and execute comprehensive PPC strategies to scale Amazon advertising revenue
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Maintain and improve current performance metrics
- Manage bidding strategies and campaign optimization techniques
- Utilize XNurta PPC software for campaign optimization and automation
- Work with Helium 10 for keyword research and performance tracking
- Conduct keyword research for health, beauty, and personal care products
- Monitor keyword indexing and ranking performance across all ASINs
- Develop keyword expansion strategies for new product launches
- Track and analyze key metrics: ACOS, ROAS, CTR, conversion rates, and keyword performance
- Generate detailed performance reports and strategic recommendations
- Identify scaling opportunities while maintaining profitability targets
- Conduct competitor analysis and market research for competitive advantages
- Develop strategies to significantly increase advertising spend while maintaining efficiency
- Test new campaign types, targeting methods, and creative approaches
- Optimize for both short-term performance and long-term brand building
- Coordinate with inventory and operations teams to support advertising growth
- 3+ years expert-level Amazon PPC management experience with proven scaling results
- Experience in health, beauty, or personal care product categories
- Knowledge with XNurta PPC software
- Jan 01, New Years- May 01, Labor Day- Dec 24, Christmas Eve- Dec 25, Christmas Day- Dec 31, New Years Eve