Cold Email Marketing Specialist

• Manage and execute cold email campaigns within Instantly, ensuring deliverability and campaign health.
• Develop, test, and iterate on messaging and sequences that resonate with different target audiences.
• Build lead lists from client-provided sources (e.g., Apollo, Sales Navigator, Chamber of Commerce) or work directly with provided contacts.
• Enrich and verify contacts using platforms like Apollo to maintain high deliverability and reduce bounce/spam rates.
• Monitor campaign performance, run A/B tests, and continuously optimize for higher reply and conversion rates.
• Act as an appointment setter-ensuring outbound campaigns are consistent and generating responses. Forward warm replies internally for follow-up.
• Provide feedback on email infrastructure and scaling opportunities when needed.

• Proven experience using Instantly for cold email campaigns.
• Prior cold email marketing experience with measurable results.
• Strong copywriting and messaging skills-capable of testing and iterating effectively.
• Ability to analyze campaign data and adjust strategies for better performance.
• Comfortable working independently in a client-provided system/environment.

• Experience with lead sourcing and enrichment tools such as Apollo and Sales Navigator.
• Familiarity with email verification practices and deliverability best practices.
• Understanding of multi-channel outreach strategies.
• Background in B2B marketing, sales support, or appointment setting.

Revaya