OJT Role Description: Marketing Associate Company: Global Transco ICT Solutions Course Alignment: BSBA Marketing Management BSBA Business Administration Company Overview Global Transco ICT Solutions OPC is a dynamic IT solutions provider specializing in cybersecurity, digital productivity software, and business automation systems. With a growing presence in both public and private sectors, the company places strong emphasis on digital branding, modern marketing strategies, and content-driven outreach. The Marketing Division drives brand visibility, strengthens customer engagement, and promotes the companys technology solutions through digital campaigns and multimedia initiatives. Role Description As a Marketing Assistant, the intern supports the companys Marketing Division in creating and executing digital campaigns, producing promotional materials, conducting market research, and managing online content. This role integrates creativity, communication, and digital marketing skills, allowing the student to engage in real-world branding, social media management, competitor analysis, and content production in a technology-driven environment. Key Tasks And Responsibilities Digital Content Creation and Branding Produce marketing materials such as posters, banners, product posts, and social media graphics. Assist in planning and creating content calendars for brand campaigns. Ensure that all materials align with brand identity, tone, and visual guidelines. Social Media Management Support in managing the companys social media platforms. Schedule, publish, and monitor digital content across channels. Assist in drafting captions, marketing announcements, and campaign messages. Track engagement, insights, and audience behavior. Campaign Planning and Execution Assist in ideation and execution of online promotions, product awareness activities, and marketing events. Prepare simple reports on campaign performance and contribute suggestions for improvement. Coordinate with the team to ensure smooth and timely implementation of marketing initiatives. Administrative Support and Coordination Help prepare marketing decks, presentations, and promotional proposals. Maintain organized folders for digital assets and marketing files. Coordinate with internal teams to gather materials or information needed for marketing activities. Event Planning and Coordination Assist in planning company events and marketing-related activities. Support in preparing event materials such as programs, promotional designs, and registration forms. Help coordinate logistics, invitations, and communication with participants or partners. Provide on-ground or virtual assistance during event execution and documentation. Tools And Software Used Graphic Design: Canva Office Productivity: Google Workspace File Management and Collaboration: Google Workspace Social Media Scheduling: Meta Business Suite, LinkedIn Ads Preferred Qualifications Aligned With Marketing Role Creative, detail-oriented, and passionate about branding and digital content. Strong written and verbal communication skills for campaign planning and messaging. Able to conduct basic market research and analyze competitor activities. Collaborative and able to work well with the marketing team. Familiarity with social media platforms and basic design tools. Learning Outcomes Gain hands-on experience in digital marketing, branding, and campaign execution. Learn how marketing supports product visibility in a competitive IT landscape. Strengthen skills in content creation, market research, and social media analytics. Understand how branding, design, and communication work together in a corporate environment. Develop strategic marketing thinking and creative problem-solving abilities.