Junior CRM Specialist

• Execute CRM journeys guiding users from:

• App install to first booking
• First booking to second booking
• Deploy onboarding campaigns that educate users on app USPs, pricing, and key features
• Support first-ride incentive and welcome offer execution

• Build, QA, and launch CRM campaigns across push notifications, in-app messages, and other available channels
• Ensure correct segmentation, eligibility, and timing of campaigns
• Coordinate with the Senior CRM Manager on campaign logic and priorities

• Assist in setting up and validating promo logic using promo tools
• Ensure new user offers are applied correctly and only to intended segments
• Support QA and monitoring during campaign launches

• Track and report key activation metrics such as:

• First booking rate
• Time to first booking
• First to second booking conversion
• Identify drop-off points and share insights for optimization

• 1–3 years of experience in CRM, digital marketing, or growth roles
• Familiarity with CRM tools (MoEngage or similar preferred)
• Strong attention to detail and execution discipline
• Basic understanding of funnels, segmentation, and performance metrics
• Strong coordination and communication skills

• Freedom of work
• Work-life balance
• Free meals and use of gym
• Opportunities for promotion
• Competitive salary
• Pay raise
• Start-up environment
• Multi-cultural and Agile work environment
• Diversified use of technology

Angkas