Senior CRM Specialist - Ads Vertical (Brand Partnerships & Sponsored Campaigns)

• Develop and implement comprehensive CRM strategies that enhance advertiser relationships and campaign performance.
• Manage end-to-end execution of CRM campaigns focused on brand partnerships, ensuring alignment with business goals.
• Segment and target the advertiser database to deliver personalized messaging that boosts engagement and conversions.
• Collaborate with internal teams (marketing, partnerships, and product) to ensure successful rollout of sponsored campaigns and brand initiatives.
• Track campaign performance using analytics tools, and generate insights to refine and improve future CRM efforts.
• Lead reporting efforts to evaluate ROI of sponsored partnerships and present key metrics to stakeholders.

• Revenue generated from CRM advertising placements
• Advertiser renewal rate
• Campaign delivery accuracy (zero targeting errors)
• Measurable uplift in partner KPIs
• Healthy user engagement without fatigue or opt-out spikes

• 4–7 years of experience in CRM, Ad Operations, Growth, or Performance Marketing
• Experience working with CRM platforms (MoEngage preferred)
• Strong understanding of audience segmentation and behavioral targeting
• Experience handling advertiser campaigns or media partnerships is a strong advantage
• Analytical and comfortable presenting data to commercial stakeholders
• Detail-oriented with strong campaign QA discipline

• Freedom of work
• Work-life balance
• Free meals and use of gym
• Opportunities for promotion
• Competitive salary
• Pay raise
• Start-up environment
• Multi-cultural and Agile work environment
• Diversified use of technology

Angkas