Job Title: Marketing Manager (D2C E-commerce) Location: Remote (Philippines or LATAM preferred) | Type: Full-Time About Our Client Our client is a well-established retailer of high-quality, premium area rugs. With a legacy of excellence in traditional retail, they are now expanding their reach across Canada and the United States through a direct-to-consumer (D2C) e-commerce model. They are seeking a strategic partner to build and lead their digital marketing efforts from the ground up. The Opportunity We are looking for a dynamic, full-stack Digital Marketing Manager to be a true strategic partner to the CEO. This is not just an execution role; you will be the architect of our client&aposs digital growth engine. You will have the autonomy to develop and own the entire marketing calendar, from PPC and email marketing to design and analytics. The ideal candidate is a proactive, intelligent, and independent marketer with a proven background in D2C e-commerce. We are looking for a high-quality professional and are flexible on budget for the right person who can drive significant results. Key Responsibilities Strategic Planning: Develop and execute a comprehensive, multi-channel digital marketing strategy focused on driving customer acquisition and revenue growth in the D2C segment. PPC & Media Buying: Own and optimize paid advertising campaigns across relevant platforms (e.g., Google Ads, social media) to drive qualified traffic and ROI. Email Marketing: Manage the end-to-end email marketing strategy using Klaviyo, including building campaigns, creating automated flows, and segmenting lists to nurture leads and retain customers. Content & Design: Oversee the creation of compelling marketing assets, including ad creatives, email templates, and landing page content, using tools like Canva or Photoshop. Analytics & Reporting: Utilize Google Analytics (GA4) and Google Tag Manager to track performance, analyze data, and provide actionable insights to optimize campaigns and inform strategy. Collaboration: Work directly with the CEO as a strategic thought partner, refining the overall marketing vision and ensuring all initiatives are aligned with business goals. Required Qualifications Experience: Proven experience as a "full-stack" digital marketer in a D2C e-commerce environment is essential. Technical Proficiency: Hands-on expertise with Klaviyo, PPC/media buying platforms, GA4, and Google Tag Manager. Strategic & Independent: You are a proactive problem-solver who can think strategically, figure things out independently, and take full ownership of the marketing function. Adaptability: You thrive in a fast-changing marketing landscape and understand how to test, learn, and iterate quickly. AI Acumen: You have a strong understanding of how to leverage AI to enhance marketing efficiency and creativity, without over-relying on it. What We Offer A true strategic partnership with the opportunity to build a marketing function from the ground up. Full autonomy and ownership of the marketing calendar and strategy. A flexible and competitive compensation package designed to attract top-tier talent. The chance to make a direct and significant impact on a growing brand. Show more Show less