Ad Operations / Paid Media Specialist

Responsibilities:

Collaborate with the team to fulfill clients' digital marketing needs, particularly in search marketing.
Implement and manage paid search, programmatic, and display advertising campaigns.
Conduct comprehensive analysis and reporting of clients' baseline search performance.
Generate recommendations based on best practices to enhance clients' page rankings.
Strategize and execute PPC campaigns, including conceptualization, administration, management, optimization, and reporting.
Utilize reporting and analytics tools for monitoring and presenting campaign performance to stakeholders.
Provide insights and recommendations to improve landing page effectiveness.
Stay updated on search trends and integrate best practices into Skyrocket Studios' operations.
Utilize tools efficiently to enhance performance, reporting, and client recommendations.

Work with the team to meet clients' digital marketing needs across various social media platforms.
Develop and manage paid social advertising campaigns.
Conduct thorough analysis and reporting of campaign performance metrics.
Offer recommendations for optimizing social media campaigns based on data insights.
Conceptualize, execute, and optimize social media advertising strategies.
Utilize reporting and analytics tools to track and present campaign performance to stakeholders.
Collaborate with other departments to align campaign strategies and optimize performance.
Stay informed about social media trends and best practices to enhance campaign effectiveness.
Effectively utilize digital marketing tools and platforms for performance improvement and client recommendations.

Have broad knowledge of all digital marketing channels, their applications, and execution methods
Understand analytics tools / platforms, and interpret data for more improved decision making
Understand the concept of A/B testing and campaign optimization
Craft full-funnel digital marketing strategies for clients
Work with other departments for campaign strategy and optimization
Manage reporting via reporting / analytics tools (e.g. Google Data Studio), and present to all stakeholders
Work with the team to ensure client’s digital marketing needs are met
Research using digital marketing tools or search

Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Key Performance Indicators (KPIs):

Ensure timely delivery of client projects and tasks.
Measure and improve campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) for search advertising.
Track engagement metrics, audience growth, and conversion metrics for social media advertising.
Monitor and optimize ad spend efficiency, cost per acquisition (CPA), and cost per click (CPC) for both search and social advertising campaigns.

Requirements:

Possess exceptional interpersonal and public relations skills.
Demonstrate strong analytical abilities, making data-driven decisions.
Communicate effectively and present ideas convincingly.
Highly organized, particularly with digital collaboration tools like Google Drive and Asana.
Collaborative team player with an entrepreneurial mindset and proactive approach.
Customer-centric with a passion for delivering outstanding customer experiences.
Knowledge of digital marketing, advertising, creative, technology, and the broader advertising industry is advantageous.
Proficient with Google Suite products, especially Google Sheets.
Familiarity with various social media advertising platforms.
Facebook/Meta Blueprint/Google Certification is a plus.