Local Store Marketing Assistant Manager
- Marikina City, Metro Manila
- Permanent
- Full-time
- Design and implement sustaining store visibility and retail activation plans aligned with store archetype and performance levels.
- Develop customized LSM toolkits (visuals, ad formats, activation mechanics) anchored on TGS findings, regional opportunities, or underperformance triggers.
- Co-lead the rollout and refinement of the ACP Layer Model for sustaining stores Attract, Convert, Protect.
- Plan quarterly refresh of sustaining visuals and promotions based on seasonality and retail pulse.
- Execute 2+ regional activation programs in VisMin and/or North Luzon with post-activation analysis.
- Coordinate with suppliers for asset production, timely deployment, and brand-compliant execution.
- Supervise on-ground execution across LSM-targeted stores, ensuring proper setup, reporting, and resolution of issues.
- Monitor and report on LSM-led uplift in foot traffic, TGS scores, or SSSG for prioritized stores.
- Maintain documentation of activation effectiveness, ROI, and qualitative store feedback.
- Contribute to post-mortems and learnings documentation for every major activation.
- Prepare LSM performance dashboards for Charles and Marketing SLT.
- Participate in Elevate 2.0 and GOE pilot executions with sustaining store relevance.
- Co-develop the LSM system and structure plan for 2026, including roles, SOPs, cadence, and budget logic.
- Regularly liaise with the Insights team to incorporate TGS data, footfall issues, or regional themes into planning.
- Bachelor's degree in Marketing, Business Administration, or Communications
- 68 years in trade marketing, local store marketing, regional activation, or field execution
- Prior experience managing multi-location campaigns and vendor relations
- Exposure to performance marketing metrics, store segmentation, or in-mall promotions
- Strong project and stakeholder management
- Excellent communication and reporting skills
- Field-readiness and ability to manage multiple activations simultaneously
- Creative thinking with ROI mindset
- Highly proficient in PowerPoint, Excel, and reporting dashboards
- Ownership-driven with strong initiative and executional discipline
- Field-oriented and agile under pressure
- Analytical, insight-led, and proactive in bridging strategy and execution