Performance Marketing Specialist

Acquire Intelligence View all jobs

Pasig City, Metro Manila
Permanent
Full-time

4 days ago

We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!Your Role Purpose & Objectivehipages Group is an Australian-based marketplace business and the #1 place for households to connect with home improvement professionals. We have been in active for over 20 years and are an AXS ( stockmarket) listed business with double-digit revenue growth*.The Acquisition team is seeking a SEM/Performance Marketing specialist to play a key role in driving users at both sides of the marketplace: households looking for home improvement experts and tradespeople seeking work. This role is a great opportunity for a motivated candidate with 2+ years experience to manage high-budget Google Ads campaigns and upskill across a range of other digital platforms as part of an advertising diversification push. You will be working with ex-Google, Microsoft, Amazon seasoned digital professionals with 1:1 training and mentoring opportunities.The successful candidate will have to be self-driven, plan ahead, be curious to learn and upskill.*2026 financial year, 1st halfHow you will add valueBehavioural CompetenciesThe role is best suited to the candidate with self-drive, a curious mind, ability to plan and adapt to changes, in a supportive environment.Strong sense of purpose/initiative/driveA curious mind about how things work and why, willingness to learn and improve. This includes staying up to date with search and advertising industry news/blogsPlan: Ability to think ahead and ask “what’s the next step?” and not rely on peers or managers to prescribe next steps.Set goals, deadlines and prioritise work to stay on plan.Understand the dynamics of a two-sided buyer
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seller marketplace“Have a go” attitude including attempting to problem-solve on one’s own before seeking helpWillingness to ask for help or clarity information if unsure.Attention to detail, especially words and numbers.Your ExperienceStrong knowledge of Paid Search (other biddable media channels a plus)2+ years hands-on Google Ads experience managing Conversion-driving accounts.Paid social experience preferred. Eg. Meta AdsCompetent with data analysis and spreadsheets (Excel, Google Sheets), including the use of pivot tables and common formulas (lookups, sumif/s, basic operations)Who you will be working withReporting into Performance Marketing Lead (Sydney)Working alongside the Senior Performance Marketing Manager (Manila) and Marketing Consultant (remote).Key relationships:Part of the Paid Acquisition teamProject-based work with the SEO teamMarketplace growth team including CRO lead, developers, product manager, designer and data team.Broader marketing teamTechnical SkillsGoogle Ads (including Editor) & Microsoft AdsBasic use of Google Analytics 4 or equivalent other analytics platformIntermediate Excel/Google Sheet skillsPrior or current experience with Tableau or Looker (preferred)Ability to communicate technical SEM/PCC results and trends in simple termsResponsibilitiesHands-on management and optimisation of Google Ads and Microsoft Ads (Bing) accountsRoutine reporting and light commentaryWork with the Senior Performance Manager to support with execution and reporting on SEM campaignsLight admin: Manage monthly invoicing and record-keepingKeep up to date with paid search best practices and strategies, and how hipages can trial new features or tacticsContribute to other team projects and initiatives remaining flexibleAssist requests from the wider business including data, insights, or advertising support for new launchesCollaborate with key SEM vendors on recommendations or troubleshootingAssist the Senior Performance Specialist with end-of campaign/test documentationSuccess ProfileIn the first 2 months, success looks like:Understand how SEM is used at hipages to drive both sides of the consumer-tradie marketplaceDay to day management of SEM campaigns, spending to pre-planned budgets.Develop a draft optimisation plan (as a minimum) to ensure ad investment and conversions are on targetIn the following 3-6 months, success looks like:Be autonomous with routine Account management, optimisation and reportingFinalise and be well into the aforementioned optimisation planBe involved in at least 1-2 Google Ads tests and documented the outcomeBe comfortable reporting on results and why the results are they way they areUpskilled in at least one other ad platform beyond Google Ads, Microsoft Ads (Bing)Join the A-Team and experience the A-Life!

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