Media Buyer
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- Metro Manila
- Permanent
- Full-time
- Develop media buying strategies aligned with business goals and target audiences.
- Conduct audience research, competitor analysis, and trend monitoring to inform campaign plans.
- Build media plans with clear projections, budgets, and KPIs.
- Set up, manage, and optimize campaigns across platforms (e.g., Meta, Google, TikTok, LinkedIn, Programmatic DSPs).
- Continuously A/B test creatives, audiences, placements, and bidding strategies.
- Monitor performance daily and adjust tactics to improve ROI, ROAS, CPL, and CPA.
- Track and analyze campaign data to identify insights and growth opportunities.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Maintain and monitor budgets to ensure efficient spend pacing.
- Work closely with the marketing, creative, and content teams to align on goals and creative requirements.
- Provide data-backed feedback to improve ad copy, visuals, and landing pages.
- Present results and optimization plans to internal stakeholders or clients as needed.
- Proven experience as a Media Buyer or Digital Paid Ads Specialist (agency or in-house).
- Hands-on experience with Meta Ads Manager and Google Ads (other platforms a strong plus).
- Strong analytical skills and proficiency with tools such as Google Analytics, Looker Studio, or similar reporting platforms.
- Deep understanding of tracking, attribution, pixels, conversion APIs, and custom events.
- Excellent communication skills and strong attention to detail.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Experience with programmatic platforms (DV360, The Trade Desk).
- Background in e-commerce, lead generation, or performance marketing.
- Knowledge of CRO, funnel building, or marketing automation tools.
- Disclose any existing ongoing roles or client work
- Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)