SOCIAL MEDIA SPECIALIST We are looking for a Social Media Specialist with a strong e-commerce background who can create high-performing content and execute data-driven social media campaigns. Proficient in setting up campaigns across various platforms and understanding how to strategically leverage social media to drive brand awareness, engagement, and conversions - with a strong emphasis on performance ROI and measurable results. KEY RESPONSIBILITIES: Develop and publish engaging, platform-specific content for Facebook, Instagram, TikTok, and other relevant social media channels or eCommerce platforms. Plan, build, and manage paid social media campaigns with a focus on performance, ROI, and conversion. Monitor campaign performance, analyze key metrics, and adjust strategies to continuously improve results. Collaborate with design and marketing teams to ensure all content aligns with branding and campaign objectives. Stay updated on social media trends, platform algorithms, tools, and emerging social media trends. Create performance reports with actionable insights and recommendations. Support other marketing and administrative tasks on an ad-hoc basis as needed. QUALIFICATIONS: Minimum of 3 years' experience as a Social Media Specialist or similar role, with a proven track record in e-commerce. Proficient in managing and optimizing social media campaigns using Meta Business Suite, TikTok Ads Manager, and similar platforms. Strong knowledge of social media performance metrics, analytics tools, KPIs, SEO and campaign reporting. Excellent skills in copywriting, content creation, and visual storytelling. Deep understanding of social media algorithms, trends, and platform-specific best practices. Excellent collaboration and communication skills, Highly analytical, detail-oriented, and results-driven. Show more Show less