MARKETING MANAGER

Qualifications:

Bachelors Degree Majors: Marketing, Business Administration, Automotive Management, or Communications.
3 - 7 years in marketing or sales, preferably in: Automotive dealerships
OEMs (Original Equipment Manufacturers) like Ford, Toyota, etc.
Automotive services (parts, repair, finance, etc.)
Familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
Lead Generation &CRM Marketing, especially for dealership)
Local Market Advertising
Automotive Digital Marketing
Sales Funnel Management
Event & Campaign Management (test drive events, trade shows)
Data Analysis-interpreting dealership KPIs (cost per lead,ROI per campaign)
Strong negotiation and customer relationship management
Ability to work closely with sales managers, general managers and OEM reps.
Strong local market understanding and competitive analysis.

Duties & Responsibilities:

* Developing marketing strategies for advertising new products
* Organizing promotional events and coordinating day of deliveries and staffing
* Leading and training teams of Marketing Associates
* Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
* Analyzing website click to purchase conversion rates and the effectiveness of promotions to determine what drives sales
* Identifying potential new markets and creating a plan to enter those markets
* Partnering with product development and buying teams to estimate product demand
* Brainstorming fresh advertising ideas with senior management.