Consumer Lifecycle Assistant Manager

• Lead the planning and execution of lifecycle programs across onboarding, growth, reactivation, and win-back
• Use customer insights to shape timely, relevant, and personalized communications
• Steer the use of customer data and engagement platforms to deliver the right messages to the right audiences
• Collaborate with brand, content, and analytics teams to deliver campaigns that drive real impact
• Establish and monitor key lifecycle KPIs to optimize performance and improve customer connection
• Lifecycle Campaign Planning & Execution

• Develop and manage communication flows tailored to different stages of the customer journey
• Design journeys that respond to behavior, preferences, and signals in real time
• Ensure all lifecycle messaging aligns with each brand’s voice, value proposition, and customer experience goals

• Analyze customer behavior and campaign performance to develop smarter targeting and messaging strategies
• Use segmentation and journey data to tailor communications to different customer groups
• Generate actionable insights to improve engagement, retention, and customer lifetime value

• Manage day-to-day use of customer engagement and data platforms – where audiences are built, automations are set, and campaigns are deployed
• Ensure clean, usable, and integrated customer data to support relevant communications
• Work with marketing, digital, and tech teams to improve system flows and enhance message delivery

• Partner with creative, brand, and channel teams to execute lifecycle campaigns that fit each platform’s objectives
• Align with analytics, eCommerce, and category teams to time communications with business activities and customer behavior
• Support integrated marketing plans with audience-first lifecycle strategies

• Champion a customer-first mindset, ensuring every message adds value and relevance
• Respond to customer feedback and behavior changes with adaptive lifecycle content
• Support all CTC platforms in delivering more thoughtful, personalized experiences

• Minimum 3 years of experience in lifecycle marketing, customer retention, or personalized campaign management
• Strong familiarity with using customer engagement platforms (e.g., for segmentation, triggers, and automation)
• Can interpret behavioral data and turning insights into action
• Experience in managing cross-channel campaigns (e.g., email, SMS, in-app)
• Background in eCommerce, digital marketing, or retail industries preferred

• Paid Vacation Leave
• Employee Discounts
• Paid Sick Leave

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