
Senior Marketing Manager
- Philippines
- Permanent
- Full-time
- Develop and execute a comprehensive sales and marketing strategy tailored to multiple hotel properties, including proposed approaches to achieve the business’s direct booking and occupancy goals.
- Design and manage marketing campaigns across digital, print, and traditional channels to increase brand awareness and bookings.
- Optimise the company’s online presence—oversee website content/design, SEO, and social media platforms, ensuring the site supports direct booking growth.
- Collaborate with leadership to prepare estimated budgets and cost proposals for strategy implementation.
- Work closely with sales to create promotional offers/packages that drive occupancy.
- Build and maintain relationships with travel agencies, online booking platforms, and strategic partners.
- Analyse market trends, competitor activity, and guest feedback to refine marketing and sales approaches.
- Oversee creation of marketing collateral and promotional materials.
- Monitor campaign performance, prepare monthly KPI reports, and recommend data-driven improvements.
- Provide strategic advice to senior leadership on both sales and marketing opportunities.
- Minimum 3 years’ experience in marketing within the hospitality or hotel industry.
- Proven track record in both strategic planning and hands-on execution.
- Strong knowledge of hotel booking platforms, digital marketing, and brand positioning.
- Experience in sales or business development in the hospitality sector is highly advantageous.
- Website design and content management experience (WordPress or similar preferred).
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work independently and make informed decisions with minimal supervision.
- Strong budget management and KPI reporting skills.
- Creative mindset with analytical and problem-solving abilities.
- Professional, mature, and confident when advising senior stakeholders.
- Be available for meetings and collaboration during core Australian Eastern Standard Time (AEST) business hours
- Attend daily stand-up meetings with the Pipereply team
- Disclose any existing ongoing roles or client work
- Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)