Sales Development Representative/Leads Generation Specialist

• Plan, create, and execute targeted outbound email campaigns focused on prospects across Europe, especially in Switzerland, the Netherlands, and nearby regions.
• Conduct A/B testing and implement personalization strategies to improve email engagement and campaign effectiveness.
• Utilize tools like Apollo and similar platforms to build precise lead lists and manage outreach pipelines.
• Schedule meetings between new leads and Roel to facilitate sales conversations.
• Keep detailed and up-to-date records of lead interactions, statuses, and communications in CRM systems.
• Work closely with the marketing team to ensure consistent messaging and support paid advertising campaigns by following up with warm leads after summer.
• Regularly analyze campaign performance data and recommend actionable improvements to increase lead generation and conversion rates.

• Proven success in outbound sales or lead generation, preferably in digital marketing or agency environments.
• Experienced in cold email outreach using tools like Apollo, Lemlist, or Instantly.
• Skilled in A/B testing, prospect list building, and data-driven campaign optimization.
• Confident and persuasive communicator, highly organized, self-motivated, and able to work independently.
• Familiar with the unique challenges of startups and small businesses.

• Comfortable with cold calling European business owners; confident English (experience preferred)
• Experience generating leads for digital marketing
• Familiar with Swiss and Dutch business cultures
• Skilled in inbound lead conversion (e.g., paid ads)
• Creative and open to testing outreach methods

• Initial Interview
• Client Interview

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