Product Manager, Diagnostics, Life Sciences
BD
- Manila City, Metro Manila Taguig City, Metro Manila
- Permanent
- Full-time
- The position manages all assigned aspects of the marketing function for the Life Science platform and in close alignment with the regional platform team, is responsible for developing and communicating the marketing and business plans for the assigned products within the Diagnostic, Life Science business.
- Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the assigned products.
- Collaborates with Global, Regional and Country marketing counterparts to execute a regional strategy to ensure achievement of platform goals and expectations.
- Implements, and maintains "best practices" in brand marketing and product development marketing, this includes use of BD Way of Marketing and leveraging the BD Way of Selling.
- Drives and manages regional marketing activities (and related budget) including:
- Market research – market size/growth, competitive share and positioning, significant customer needs and major trends (macroeconomic, industry, regulatory, competitive, policy, etc)
- Pricing – per product per country
- Tactical marketing mixes to maximize profitable revenue growth in the region
- Marketing communications – advertising, promotions, digital marketing
- Regional events – trade shows, conventions, conferences
- Monitor and report the execution and effectiveness of marketing plans/budgets.
- Guide countries through successful new product launches as needed.
- Support relationships in conjunction with the Medical Affairs and country teams to establish multi-level relationships with Key Customers, Hospital Administrators, Advocacy groups and Industry forums to shape relevant policy, practices and clinical guidelines that provide BD with a competitive advantage.
- Act as a partner in the demand review process for assigned product lines with regional functional partners.