Channel Activations & Innovations Manager

Concepcion Industrial Corporation

  • Muntinlupa City, Metro Manila
  • Permanent
  • Full-time
  • 1 month ago
Overall ObjectivesThe Channel Activations & Innovations Manager plays a pivotal role in driving engagement and innovation across our sales channels. This position is responsible for orchestrating seamless activations, managing member communities, and supporting the HVAC Business Department in achieving strategic brand visibility, sales and distribution goals for both the Commercial AC (CAC) and Residential AC (RAC) productsKey ResponsibilitiesEngage various HVAC Industry key stakeholders – Organizations, Consultants, Dealers and End Users – to build the Midea AC Brand through event sponsorships, activations, trainings, workshops, trips promotional activities and channel initiatives. Lead the registration, renewal, and ongoing engagement of Midea Club members. Foster a vibrant community through personalized outreach and value-driven interactions.Lead the development of HVAC and channel strategies and initiatives to engage and win with HVAC key partners and customers. Design and deliver impactful events, workshops, training sessions, activations and initiatives tailored for club members. Ensure each activation aligns with business objectives and enhances member experience.Maintain consistent and compelling communication via newsletters, email campaigns, and social media. Craft messages that resonate with members and reinforce brand loyalty.Partner with the sales team to amplify HVAC and NHVAC product visibility, project leads and generate project wins through channel and club-driven initiatives. Align channel and club activities with broader commercial goals to maximize market penetration.Generate Industry and Market Insights from various industry stakeholders, translating these into actionable strategies to help the AC and Commercial Sales Team and win in the market.Collect, analyze, and act on member feedback to continuously refine activations, channel initiatives and club offerings. Translate insights into actionable strategies that elevate member satisfaction and business impact.Generate regular reports detailing activation, channel initiative and club activity metrics, membership trends, and event outcomes. Provide data-driven recommendations to enhance future activations.AC Industry Experience with proven capability in generating sales and engaging and managing customers and industry stakeholders.Experience in event planning, community management, or channel marketingPassion for innovation and customer-centric strategies
Proficiency in digital engagement tools and CRM platformsAssociate / Supervisor Administration and Coordination Consumer Goods 1 opening Bachelor's degree graduateConcepcion Industrial Corporation (CIC) is a leading provider of consumer lifestyle and enterprise solutions in the Philippines. Established in 1962 by Jose Concepcion Sr., the company began as a manufacturer and distributor of Carrier air conditioning units. Over the years, CIC has expanded its portfolio to include a wide range of products and services designed to meet the needs of Filipino homes and businesses.CIC operates through several subsidiaries, including Concepcion-Carrier Airconditioning Company (CCAC), Concepcion Durables Inc. (CDI), Concepcion Midea Inc. Philippines (CMIP), Concepcion Otis Philippines Inc. (COPI), Concepcion Business Services Inc. (CBSI), and Cortex Technologies Corporation (CTC). These subsidiaries offer products and services such as air conditioning, refrigeration, elevators, escalators, and small domestic appliances.With a history spanning over six decades, CIC continues to be a trusted name in the industry, committed to improving the lives of Filipino consumers through innovative and reliable products.

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