SEO and PPC Specialist
- Philippines
- Permanent
- Full-time
- Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
- Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
- Optimize website content, meta tags, and structure for maximum visibility and relevance.
- Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
- Stay updated on industry trends and algorithm changes to adapt strategies accordingly.
- Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct keyword research and ad copy optimization to maximize campaign effectiveness.
- Monitor and adjust bids, budgets, and targeting parameters to achieve desired ROI and conversion goals.
- Perform A/B testing and analyze campaign performance data to identify opportunities for improvement.
- Provide regular reports and insights to stakeholders on PPC campaign performance.
- Collaborate with web development and design teams to optimize landing pages and website elements for conversion.
- Implement A/B and multivariate testing methodologies to improve conversion rates.
- Utilize heatmaps, user recordings, and other tools to identify usability issues and friction points in the conversion funnel.
- Make data-driven recommendations for improving user experience and driving conversions.
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the online landscape.
- Stay abreast of industry trends, emerging technologies, and best practices in SEO and PPC.
- Identify new keyword opportunities, ad formats, and targeting strategies based on market research findings.
- Proven experience in SEO and PPC campaign management, with a track record of driving measurable results.
- In-depth knowledge of SEO best practices, SEM, search engine algorithms, and ranking factors.
- Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Certifications such as Google Ads or Google Analytics are a plus.
- At least 15mbps for the main internet and at least 10mbps for backup
- A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
- Note: Back-ups should still be able to function when there is a power interruption
- A webcam
- Noise-canceling USB Headset
- Quiet, Dedicated Home Office
- Smartphone
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.