Digital Marketing Specialist (SEO and PPC)

• Develop and implement search engine marketing (SEM) and pay-per-click strategies
• Own and optimize digital ad campaigns
• Strategically optimize ad copy
• Analyze and report on campaign metrics, including clicks, impressions, and conversions
• Analyze the company’s SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively
• Conduct in-depth keyword research, including competitor research, to identify gaps
• Research and stay up-to-date on online advertisement trends
• Devise new ways of driving traffic to the company website(s)
• Use Google Ads and other relevant digital marketing tools to drive campaign success;
• Manage and optimize Verified First’s Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation
• Coordinate digital marketing efforts with other departments and teams
• Perform other duties as assigned

• Positive attitude and willingness to continuously learn and develop marketing skills
• Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience
• Ability to maintain regular and punctual attendance
• Encourage a direct and positive relationship between the community and the company
• Able to thrive in a fast-paced environment
• Able to quickly learn new software and use systems accurately
• You are a natural problem solver and are focused on creating solutions
• You can adapt quickly to a changing environment
• You work well independently but understand the importance of teamwork

• High School Diploma required. Bachelor’s degree in Marketing, Business, or a related field is strongly preferred
• Experience with Google Ads and campaign optimization required
• Strong understanding of ad copywriting and optimization required
• Experience with reporting and analytics of campaign performance required
• Understanding of SEO and keyword research required
• Experience with Google Analytics is strongly preferred

• Internet Connection:

• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

• Primary Device:

• Desktop or laptop equipped with at least:

• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

• Backup Device:

• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

• Peripherals and Workspace:

• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• A smartphone for communication and verification purposes.

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