Digital Communications Specialist

• Develop and implement digital communication strategies to increase brand awareness, engagement, and conversion.
• Manage corporate websites, social media channels, including content creation, scheduling, and analysis of engagement metrics.
• Oversee email marketing campaigns, including list management, segmentation, and content development.
• Create and execute digital campaigns, including paid advertising and influencer outreach programs.
• Collaborate with internal teams to develop a content calendar.
• Monitor trends and industry best practices to continuously improve digital communication efforts.
• Manage budgets and ensure the cost-effective execution of all digital communication activities.
• Analyze and report on the performance of digital communication campaigns and adjust strategies as needed.
• Assist in broad corporate communications work including communication policy making, media relations and issues management.

• Bachelor's degree in communications, marketing, or a related field.
• At least 3 years of experience in digital communication, marketing, or a related field.
• Proven experience in managing social media channels, email marketing campaigns, and other digital communication channels.
• Strong analytical skills and experience with digital analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Familiarity with content management systems, email marketing platforms, and social media management tools.
• Experience in creating and executing paid advertising campaigns on various digital platforms.
• Knows how to use Excel
• Knows how to use Photoshop (preferably)
• Knowledge of SEO and content marketing is a plus.

Filinvest Group