As a Content and Communication Specialist, the core responsibility is to strategically manage and elevate the organization's brand image. This role involves crafting compelling narratives, engaging with internal and external stakeholders, and using various channels to deliver impactful messages consistently.Said position will be at the forefront, steering the direction of content and communication, shaping the organization's narrative, and building influential relationships aligned with our core values and strategic objectives.As said headcount is based in the Philippines, this positions time is divided between supporting local marketing initiatives in the Philippines as well as other ASEAN regions like Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam.Responsibilities:1. Content Leadership· Provide strategic content leadership for the business in the Philippines and ASEAN region.· Generate high-quality, engaging, and relevant content for various platforms, including blog posts, articles, social media, emails, and more.· Collaborate with cross-functional teams to gather information and insights for content creation.· Develop and execute an effective content marketing strategy by analyzing industry trends, competitive landscape, and customer requirements.· Adopt a modern, data-driven marketing approach using digital tools to meet the evolving rhythm and demands of the marketplace.· Ensure all content aligns with the brand voice, messaging, and visual identity.· Collaborate with the design team to create visually appealing and cohesive content.· Plan and execute an integrated digital and social media marketing strategy using tools such as ABM, marketing automation, programmatic marketing, AI, SEO, etc.· Develop a framework to measure and report the performance of all digital (and physical) marketing activities, assessing against goals (ROI and KPIs).· Identify trends and insights, optimizing spend and performance based on the gathered insights.2. External Comms/Engagement· Develop and execute corporate communication strategies to enhance the company's reputation and foster positive relationships with stakeholders.· Draft press releases, speeches, and other communication materials for internal and external audiences.3. Internal Comms/Engagement· Engage internal stakeholders in the Philippines and the ASEAN region by keeping them informed of business developments.· Provide regular communications to stakeholders through platforms such as town halls, kickoffs, newsletters, and other suitable toolsAlign and harmonize communication and messaging among various teams and overseas stakeholders for a consistent message.· Provide support to the Regional Headquarters (RHQ) by attending regional marketing meetings and updating on marketing activities.· Support organizing or attending events such as seminars, exhibitions, and online seminars upon necessity.· Capture all major events and activities and communicate internally within the group via intranet and case stories.· Take care of internal communication related to marketing, such as sharing newsletters, messages from top management etc.· Supports establishing success stories or case study as marketing tool.· Maintains and updates the existing customer database of the business.· Will support in establishing a market overview and research by segment through market intelligence gathering and customer focus groups, including market size, geography, competitors, sales channels, buyer behavior and price levels.· Will conceptualize projects utilizing social networking media to promote corporate branding.· Will update changes on the website and intranet database.· Planning, developing, and implementing effective marketing communication campaigns.· Will use the full marketing mix for the company's marketing communications.· Provide support to the Regional Headquarters (RHQ) by attending regional marketing meetings and updating on marketing activities.· Perform other duties assigned from time to time by his/her Immediate and/or Business Unit Head.