Manager, Marketing Campaigns
- Taguig City, Metro Manila
- Permanent
- Full-time
- Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across food delivery and pick up
- Plan, execute, and optimize marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app.
- Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features.
- Partner with cross-functional teams, including Growth, Commercial, and Partnerships, to co-create joint marketing activations and promotional campaigns
- Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and performance
- Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
- Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
- Act as the key custodian of marketing activities across food delivery and pick up, ensuring alignment between commercial objectives and marketing execution
- Provide strategic guidance and oversight to the Asst Manager/Campaigns Specialist on campaign deliverables, timelines, and execution standards
- Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
- Provide insights and recommendations to enhance the user experience within the foodpanda app.
- Proven record in marketing roles, preferably consumer driven tech or e-commerce industry with 3-5 years of experience
- Demonstrated track record of developing and executing successful marketing campaigns.
- Demonstrated expertise in deploying targeted campaigns across in-app platforms and CRM systems.
- Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions.
- Strategic thinker with a creative mindset and a passion for innovation.
- Highly creative individual who isn’t afraid to propose and try new ideas
- Ability to thrive in a fast-paced, dynamic environment, leading from the front and bringing clarity and direction amid ambiguity.
- Strong data orientation; comfortable using insights to shape strategy and campaign decisions
- Background in fast-paced, entrepreneurial, startup/tech environments preferred.
- Fluency in English (our corporate language) and great communication skills.
- A dynamic and challenging work environment.
- A company committed to developing you personally and professionally.
- A great working atmosphere with regular company and team events.
- A vibrant and international team committed to diversity and inclusion.
- Responsibility from day one in a fast growing and global company.
- Other benefits include free food, health and dental insurance, and learning and development opportunities!