About the role: The Sr. Digital Marketing Specialist is responsible for optimizing the university's online presence through SEO, PPC campaign management, analytics, and high-performing web content. This role collaborates with IT, external vendors, and internal marketing teams to drive lead generation, support student recruitment, and strengthen the university's digital footprint. You will: Plan, launch, and optimize paid campaigns on Google Ads & Meta Track performance with GA4 & Google Tag Manager Drive SEO using Moz, SEMrush, or Ahrefs for keyword research & optimization Create/update landing pages, lead forms & web content in CMS Collaborate with IT, vendors & academic teams Recommend UX/content updates to improve engagement You have: Bachelor's in marketing, business, communications, new media, or related 5-7 years in digital marketing (paid campaigns, SEO, analytics) Stable work history Hands-on Google Ads, Meta Ads, GA4, GTM CMS publishing + HTML/CSS basics Clear English communication skills Why join us: Competitive pay + allowances, 13th month, HMO, equipment Schedule: Tue-Sat, 2:00 AM-11:00 AM PH Time Show more Show less