Director of Marketing (Full-Time)
- Manila City, Metro Manila
- Permanent
- Full-time
Location: Remote
Compensation: Competitive, based on experience (see ranges below)
- Philippines (PH): $2,500 – $3,500 USD/month (PREFERRED)
- South Africa (SA): $3,000 – $4,200 USD/month
- Latin America (LATAM): $3,200 – $4,500 USD/month
Schedule: Full-Time, FlexibleWhy Join Us?We are a dynamic, client-focused financial advisory firm dedicated to empowering individuals with personalized estate planning, retirement strategies, and wealth management solutions. Our mission is to bring clarity, confidence, and peace of mind to our clients’ financial journeys.As Director of Marketing, you’ll be a strategic leader who translates complex financial concepts into compelling multi-channel campaigns. You’ll drive growth through brand development, lead generation, and creative execution—leading a team and shaping the future of financial marketing.Position SummaryWe are seeking a visionary and experienced Director of Marketing to lead the creative execution of our brand and marketing strategy. The ideal candidate is an energetic, strategic thinker with a strong creative background and deep experience in financial services. You’ll oversee designers, writers, and digital marketers to ensure campaigns deliver results, build brand loyalty, and drive lead generation.Key Responsibilities
- Partner with executive leadership to bring the company’s vision to life through storytelling and impactful messaging.
- Design and execute innovative marketing campaigns targeting pre-retirees and retirees in our client base.
- Refine brand messaging to strengthen awareness and support lead generation efforts.
- Maintain and evolve brand guidelines, ensuring consistency across all communications.
- Oversee creative production including content, design, and media.
- Present new strategies, campaign ideas, and marketing innovations while staying ahead of industry trends.
- Ensure compliance with financial industry regulations in all marketing materials.
- Monitor, review, and report on marketing performance and ROI.
- Develop and manage the content calendar in HubSpot CMS.
- Lead integrated, multi-channel campaigns across web, print, video, social, and email.
- Maintain and optimize the marketing automation funnel in HubSpot to maximize conversions.
- Manage workflows for lead nurturing, segmentation, and scoring to support targeted campaigns.
- Incorporate principles from Alex Hormozi’s $100M Offers and $100M Leads frameworks to develop both paid and organic funnels that drive qualified appointments.
- 7–10+ years of experience in senior marketing roles (Creative Director, Art Director, or equivalent).
- Expertise in digital marketing funnels, branding, and lead generation.
- Proven track record of building creative campaigns that deliver measurable results.
- Strong leadership skills with the ability to inspire and manage a creative team.
- Excellent communication skills (written and verbal) with sharp attention to detail.
- Proficiency in HubSpot, Adobe Creative Suite, video production tools, and modern marketing platforms.
- Familiarity with AI-driven marketing tools and automation platforms.
- Knowledge of direct mail campaigns best practices.
- Familiarity with Alex Hormozi’s marketing systems and ability to apply them in financial services marketing.
- Competitive salary with performance bonuses.
- Professional development and training opportunities.
- Paid time off and holiday schedule.
- Opportunity to lead a marketing function within a growing financial services firm.