AI Integration & Strategy: Design, test, and refine prompts for AI models to optimize output quality and relevance. Identify and implement generative AI tools to support content creation, idea generation, and campaign development. Collaborate with cross-functional teams to define AI use cases aligned with business goals. Develop best practices and guidelines for ethical and effective use of AI in marketing. Ensure ethical, secure, and responsible AI use by aligning with compliance and governance standards. Develop predictive models for content performance and audience interaction. Provide ongoing support and troubleshooting for AI tool usage across the team. Performance Analysis & Reporting: Evaluate cost-effectiveness and ROI of generative AI tools and solutions. Bring the generative AI capability and product roadmap to life through our web experience, ensuring innovative and user-centered solutions. Work closely with the UX lead and channel owners to drive cross-channel DX/UX improvements using generative AI. Optimize AI-generated web content to enhance engagement and usability across platforms. Automate content distribution for digital channels, ensuring efficient and effective reach. Bachelor's or higher degree in Computer Science, Data Science, AI, or a related field. 3+ years of experience in machine learning, Natural language processing, or deep learning roles. Extensive experience with prompt engineering and building AI assistants/agents using Copilot, ChatGPT, and/or other tools. Extensive experience in applying GenAI to business use cases and using it in professional settings. Experience in crafting and fine-tuning prompts for AI models. Understanding of generative AI ethics, risks, and mitigation strategies. Analytical mindset with the ability to interpret model outputs and optimize performance. Excellent problem-solving skills and the ability to work in a fast-paced environment. Strong communication skills and a collaborative mindset. Strong attention to detail Good project management skills Able to prioritise workload, work well under pressure and deliver high quality output that meets tight deadlines Ability to influence and coach digital communications capabilities in others Excellent working knowledge of Microsoft Office products
