
CRM Marketing Coordinator
- Philippines
- Temporary
- Full-time
- Collaborate with CRM, Analytics, Marketing, and CX to develop, collect, and distribute shared creative digital assets for digital relationship marketing channels.
- Write creative briefs for designers to execute email and direct mail campaigns that drive customer loyalty and revenue.
- Write compelling copy for SMS campaigns and sitewide promotional messaging.
- Upload email campaigns for delivery.
- Assist in testing implementation, analysis, and optimization of emails.
- Assist in creating segments within the email marketing platform.
- On a recurring basis, report on the top revenue-driving campaigns and overall CRM engagement metrics.
- Review competitor email campaigns and audit opportunities.
- Quality assurance of email campaigns with attention to detail and an eye for optimized execution of all campaigns.
- Responsible for submitting creative design requests and project managing the creative production and design feedback process in tandem with the Creative Project Manager.
- Performs other marketing and operational duties as assigned.
- BA/BS in Business, Marketing, Finance, Economics, Mathematics, or related quantitative degree preferred.
- Experience in email marketing campaign coordination and execution.
- Experience utilizing enterprise-scale email marketing solutions such as Klaviyo, Sailthru, Listrak, Oracle Responsys, or Salesforce Marketing Cloud preferred.
- Create and deploy multiple email campaigns per week.
- Experience copywriting for marketing campaigns.
- Experience using chatgpt or other AI software to develop and finesse copy.
- They are organized with the ability to handle multiple projects at a time.
- Has a strong sense of urgency, can prioritize requests, and make informed decisions under pressure.
- Equipped with extreme attention to detail and a strong sense of quality control.
- Enjoys collaboration with cross-functional team members to develop and deliver consistent marketing campaigns.
- Passionate about creative strategy and creative testing.
- Experience in SMS Marketing.
- Passion for social impact, an ethos for giving back, and eagerness to join a mission-driven company.