Key Responsibilities:1. Strategy Development:Develop and implement digital marketing strategies that align with overall business goals.Identify trends and insights, and optimize spend and performance based on data analysis.2. Content Creation and Brand Management:Create, curate, and manage content for the website, blog, social media, and email campaigns.Ensure all content is consistent with our brand voice, style, and tone.3. SEO and SEM:Conduct keyword research and implement SEO best practices to improve organic search rankings.Manage and optimize PPC campaigns (Google AdWords, Bing Ads) to maximize ROI.4. Social Media Management:Manage social media accounts, create engaging content, and monitor interactions.Develop and execute social media advertising campaigns to increase brand awareness and engagement.5. Analytics and Reporting:Use tools like Google Analytics, SEMrush, and others to track and report on key performance metrics. Prepare regular reports on campaign performance and make recommendations for improvements.7. Website Management:Ensure the companys website is updated, user-friendly, and optimized for conversions. Work with web developers to implement changes and improvements.