Brand Management Specialist

• Brand Strategy Support:

• Assist in developing and implementing comprehensive brand strategies aligned with business objectives.
• Contribute to data-driven approaches to effectively meet consumer expectations.
• Support go-to-market plans, including campaign planning, pricing strategies, product assortments, and content scheduling.
• Go-To-Market Plan Development:

• Collaborate on the overall brand plan for both online and offline channels, including setting frameworks, strategies, and staging calendars for campaigns.
• Assist in pricing, assortment selection, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling, and off-platform media (including media budget).
• Help develop clear traffic strategies, execute, and optimize off-platform traffic for each platform.
• Market Analysis and Consumer Insights:

• Monitor market dynamics, consumer behaviors, and competitor activities.
• Conduct regular assessments of e-stores and retail environments to stay updated on industry trends.
• Gather and analyze consumer insights and trends to inform decision-making processes.
• Content and Communication:

• Collaborate in crafting key messaging to ensure consistency across all platforms.
• Assist in developing content calendars and marketing activation plans for both e-commerce and retail channels.
• Performance Tracking and Reporting:

• Collect and interpret data to generate actionable insights.
• Track ROI of initiatives and provide accurate reporting to senior management.
• Assist in tracking key performance indicators and making recommendations for improvements.
• Public Relations and Brand Awareness:

• Assist in developing strong PR relations and focused strategies to enhance brand equity.
• Help organize product launches and promotional events.
• Identify brand influencers to create brand-relevant content.
• Integrate social listening in monthly brand alignments to capture the latest trends.
• Represent the brand during press events and conferences.
• Collaborate with partner agencies to execute brand campaigns.
• Community Engagement:

• Engage with online communities to build brand presence.
• Monitor community feedback to identify trends and inform brand strategies.

• Minimum of 2-3 years of relevant experience in brand management or related fields.
• Experience within an ecommerce or digital brand environment is a plus.
• High attention to detail and excellent communication skills.
• Ability to work within budgets and meet tight deadlines.
• Strong analytical skills for accurate reporting.
• Adaptable to a fast-paced environment and eager to learn.
• Demonstrated initiative and strong interpersonal skills; a team player.

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