Klaviyo Specialist

• Campaign Management: Plan, build, and execute email and SMS campaigns using Klaviyo, including flows, automation, and one-off sends.

• Segmentation & Targeting: Develop audience segments and personalization strategies to maximize engagement and conversions.

• Analytics & Optimization: Monitor performance metrics (open rates, click-through rates, conversions, revenue attribution) and optimize campaigns based on insights.

• A/B Testing: Implement testing strategies to refine subject lines, send times, content, and design.

• Integration Management: Ensure Klaviyo is properly integrated with eCommerce platforms (e.g., Shopify, WooCommerce, Magento) and other tools.

• Compliance: Ensure all campaigns adhere to email marketing regulations (e.g., GDPR, CAN-SPAM).

• Collaboration: Work with design, content, and marketing teams to create compelling assets and ensure brand consistency.

• Proven experience managing email/SMS campaigns with Klaviyo.

• Strong understanding of email marketing best practices and customer lifecycle marketing.

• Experience with eCommerce platforms (Shopify, WooCommerce, etc.).

• Analytical mindset with ability to interpret data and make data-driven decisions.

• Basic knowledge of HTML/CSS for email template customization (a plus).

• Strong communication and project management skills.

• Familiarity with eCommerce marketing strategies.

• Experience in customer journey mapping and lifecycle marketing.

• Creative eye for email design and user experience.

Pandr